I grow audiences, then read the data on why they stayed.
Four years inside the creator economy: 3M views across 14 countries, 60+ brand partnerships, and the analytics systems behind them. I build the product and then measure whether it worked.
Where I've built audiences, run campaigns, and turned the numbers into decisions.
Built a tech media brand on TikTok from zero. I run a test-and-learn loop on retention, CTR and engagement data to decide what gets made next, and I negotiate and deliver partnerships with Meta, OnePlus, Anker, UGREEN and AliExpress.
Worked with the PR team on 10+ assets a month across TikTok, Instagram, Shorts and Facebook. I analysed beta-test metrics from 1,000+ users and took the findings to Director-level stakeholders to shape go-to-market calls.
Ran 100+ empathy interviews to find out where the property-buying experience actually broke, then fed that back as concrete fixes. Supported 60+ events across DFW and learned the operational side of a sales floor.
Built a European market-entry analysis for the bakery brand Zeit für Brot, and ran an experimental study with 116 participants on how disclosing AI use affects perceived brand authenticity. R, Tableau and statistical testing throughout.
Apps, hardware and AI builds, taken past the prototype stage.
A tower-defense game built and shipped to the Apple App Store, live for anyone to download.
A medicine-tracking app with EHR integration. I built the Swift and SQL backend and designed the whole interface in Figma.
An IBM Watsonx assistant that cut handling time by half. I re-prioritised the feature set after testing and lifted engagement 40%, then demoed it to 100+ judges.
A Raspberry Pi 4B multitool with NFC, GPS and an onboard SQL store, built over 70+ iterations and 400+ hours of durability testing with NASA and the University of Iowa.
Business analysis, valuation and brand work from coursework and Alpha Kappa Psi.
Full plan for a bagel brand: market sizing, unit economics, financial projections, operations and go-to-market.
Equity research and a buy recommendation, covering valuation, competitive position and the risks to the thesis.
Teardown of how Apple runs its social channels, with competitive benchmarking and a set of recommendations.
Product and market analysis of Dyson's ecosystem: positioning, innovation pipeline and where the line could go next.
Strategic case analysis delivered through Alpha Kappa Psi's professional development track.
European expansion analysis built in Madrid, paired with an experimental study on AI disclosure and brand authenticity.
Full decks and write-ups are available on request.
What I reach for, roughly in the order I use it.
Looking for Summer 2027 internships in analytics, marketing and commerce. Also up for a conversation about anything creator-economy shaped.
krish.malik@utdallas.edu